Google is inarguably the strongest force behind this massively progressing domain of web marketing. According to some very recent surveys, Google still holds more than 75 % of Search Engine market share. This is nothing short of brilliant domination, as Baidu follows Google and claims only 4% share of the search engine market.
The way Google uses User’s Data
Google relies on different methods to use people’s personal information with a vow to add further ease and convenience in users’ internet marketing experience. Two ways are resorted the most by Google to get hold to user information. First one comprises of information collected through Signup Processes, while the other most frequent method for Google to collect such information is through user’s interaction with different types of services being offered online. Critical information like user name, contact numbers, email address, credit card info, etc are collected at the time of creation of account through Signup Process. Details on user’s interaction and behavior towards different services, their feedback, and other relevant information like IP addresses are further collected and stored in Google’s server logs.
Though users are not provided the liberty of opting out of new policy from Google without withdrawing from their account(s), services like Google Dashboard and Ads Preference Manager are devoted to offer users improved control, transparency, and maneuverability of their personal settings. Preferences set by users in their accounts would be applicable on Web History, Gmail, Gmail Docs, and YouTube. With the help of these preferred settings, users basically share their consent with Google in getting exposed to ads that suit their needs, requirements, and interest the most. In other words, users are allowed the liberty of presenting themselves as “potential targets” of specific types of ads available on internet.
As far as Google is concerned, they revive their stance to present users with simplified version of privacy terms, which is good for many users; but there are still many who do not seem quite at ease with restrictions like lack of privilege of opting out of data sharing activities being forced (according to the offended ones) upon them. Various segments of people also express their displeasure about Google’s stance of sharing aggregated user information among different products and services being offered by Google.